---
name: sell-private-offers
title: Offering discounts through private offers
description: As an independent software vendor (ISV), you can create private offers to provide specific clients with a discounted rate on any of your paid products in Partner Center. IBM can also initiate private offers on behalf of clients, which you must review and approve in Partner Center.
last-updated: 2026-09-30
---

> ## Documentation Index
> The table of contents for this documentation set is at https://cloud.ibm.com/docs/sell?format=markdown
> The index for all IBM Cloud docs is at: https://cloud.ibm.com/docs/llms.txt
> Use these files to discover more information as needed.

# Offering discounts through private offers
{: #private-offers}

As an independent software vendor (ISV), you can create private offers to provide specific clients with a discounted rate on any of your paid products in Partner Center. IBM can also initiate private offers on behalf of clients, which you must review and approve in Partner Center.
{: shortdesc}

A private offer is an arrangement between you and a specific client. The offer provides that client access to one of your paid products at a discounted rate. The discounted rate is only available to the client that you specify.

To request a private offer from another ISV, contact [IBM Cloud Sales](https://www.ibm.com/solutions/cloud?contactmodule){: external}.
{: note}

## Creating a private offer for a client
{: #private-offers-create}

You can create a private offer for a product that is either published, or approved and waiting to be published in Partner Center. To create a private offer, complete the following steps:

1. In the IBM Cloud console, click the **Navigation Menu** icon ![Navigation Menu icon](../icons/icon_hamburger.svg "Menu") > **Partner Center** > **My products**.
1. Select the product for which you want to create a private offer, and click **Private offers**.
1. Click **Create**.
1. Enter the client's name and select the client's country. This information is required to identify the client.
1. Set the duration for the private offer. You can specify **Number of months** or **Date range** for the duration.
1. Enter the discount the client should receive with this private offer. For example, enter `15` to offer the client a 15% discount.
1. Click **Create**.

Your private offer remains in a draft state until you submit it for approval.

## Submitting a private offer for approval
{: #private-offers-submit}

When you're ready to submit the private offer for approval, complete the following steps:

1. In the IBM Cloud console, click the **Navigation Menu** icon ![Navigation Menu icon](../icons/icon_hamburger.svg "Menu") > **Partner Center** > **My products**.
1. Select the product associated with the private offer, click **Private offers**, then select the private offer to open the details page.
1. From the **Actions** menu, select **Submit for review**.
1. Confirm by selecting **Submit for review**, or select **Cancel** to continue editing the private offer.

After you submit the private offer, IBM reviews it. If changes are requested, you can approve the changes or request further revisions.

After the offer is approved, IBM applies the discount to the client's account. The client can then use the product from the IBM Cloud catalog at the discounted rate for the duration of the offer.

## Deleting a private offer
{: #delete-private-offer}

You can delete a private offer before it is approved. Deleting a private offer cancels it and cannot be undone.

After a private offer is approved, you cannot delete it.
{: important}

1. In the IBM Cloud console, click the **Navigation Menu** icon ![Navigation Menu icon](../icons/icon_hamburger.svg "Menu") > **Partner Center** > **My products** and select the product associated with the private offer.
1. Click **Private offers**.
1. Click the **Actions** icon ![Actions icon](../icons/actions-icon-vertical.svg "Actions") for the private offer and select **Delete**.
1. Confirm by clicking **Delete**, or click **Cancel** to keep the private offer.

## Reviewing and approving private offers initiated by IBM
{: #private-offers-ibm-seller}

IBM can negotiate private offers on behalf of a client. In this arrangement, IBM acts as an intermediary and submits the offer for your approval in Partner Center. After you approve the offer, the client can access your product at the agreed discounted rate.

When IBM negotiates a private offer on behalf of a client, you receive a notification in Partner Center to review the offer.

To review and approve a private offer, complete the following steps:

1. In the IBM Cloud console, click the **Navigation Menu** icon ![Navigation Menu icon](../icons/icon_hamburger.svg "Menu") > **Partner Center** > **My products**.
1. Select the product associated with the private offer, and click **Private offers**.
1. Find the offer with a **Pending approval** status and select the offer to view its details.
1. Review the offer, including the proposed discount rate, the client name and country, and the duration.
1. From the **Actions** menu, select **Review offer**.
1. From the **Approval decision** menu, select **Approve** to accept the offer, or select **Request changes** and enter a comment describing what needs to change.
1. Click **Submit** to confirm the approval decision.

After you approve the offer, IBM and the client receive confirmation. IBM applies the discount to the client's account. The client can then use the product from the IBM Cloud catalog at the discounted rate for the duration of the offer.

You must approve or decline private offers that IBM creates before the offer expiration date. Unapproved offers expire automatically.
{: important}