- Author: IBM
- Date of last update: 09/10/2019
Watson Personality Insights derives analyzes transactional and social media data to identify psychological traits which determine purchase decisions, intent and behavioral traits; utilized to improve conversion rates.
52 personality traits, needs and values that help to better understand and engage people.
8 categories and more than 40 consumption preferences for products, services, and activities (e.g. movies or music).
English, Spanish, Japanese, Korean, and Arabic.